Content Strategy 101: Transform Technical Content Into a Business Asset

by Sarah S. O'Keefe and Alan S. Pringle

Book Overview

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organizationit damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

• Format: Paperback
• Language: English
• ISBN: 0982811845
• ISBN13: 9780982811849
• Release Date: September 2012
• Publisher: Scriptorium Publishing Services, Inc.
• Length: 182 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"