Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

by Kivi Leroux Miller

Book Overview

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll...

• Format: Paperback
• Language: English
• ISBN: 1118444027
• ISBN13: 9781118444023
• Release Date: September 2013
• Publisher: Jossey-Bass
• Length: 432 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.9" x 9.1"