Content is King: Writing and Editing Online (E-Marketing Essentials)

By David Mill

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0750663170
• ISBN13: 9780750663175
• Release Date: April 2005
• Publisher: Routledge
• Length: 211 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.2" x 0.5" x 6.1"

Customer Reviews

Great

I highly recommend this one. Lots of talk about content, and how important it is, and this one gets to the point

Good tips for clear Internet writing.

What traditionally works with paper and pen does not always read well on a computer screen. Despite another reviewer's suggestion that content is no longer king, I have to take him at his word that he did not read the book. It appears that he didn't even take the time to read the sample chapter. The sample chapter provides tips that more web sites need to utilize. Good web writing is about the reader first and foremost. Search engines matter, but if visitor's to your site don't bother to read the content what's the point? That's what this book is about--getting a vistor's interest piqued enough to read your content.