Content Analysis of Advertisements on Indian Television

By Rinku Bhatia

The quality of advertisements and its social acceptance are two sides of the same coin. Various problems arise due to this. The dispute is not about having or not having advertisements but about... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639224728
• ISBN13: 9783639224726
• Release Date: January 2010
• Publisher: VDM Verlag
• Length: 176 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"