Contemporary Research in E-Branding

By: Bandyopadhyay, Subir

Bandyopadhyay presents research on the emergent global issue of the Internet as a central organising platform for integrating marketing communications. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1599048132
• ISBN13: 9781599048130
• Release Date: November 2008
• Publisher: Information Science Reference
• Length: 380 Pages
• Weight: 2.95 lbs.
• Dimensions: 1.1" x 8.7" x 11.2"