Contemporary Public Opinion: Issues and the News

by David Weaver, Maxwell McCombs, Edna Einsiedel, et al.

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of...

• Format: Paperback
• Language: English
• ISBN: 0805811028
• ISBN13: 9780805811025
• Release Date: January 1991
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.2" x 9.2"