Contemporary Marketing

By: El-Rahbani, George

This book serves as both a compass and a canvas for marketers navigating the dynamic terrain of today's consumer-driven marketplace. It reflects the convergence of technology, culture, and strategy, highlighting how brands must adapt and evolve to survive in an era characterized by rapid change and heightened consumer expectations.As you delve into these pages, you will discover the driving forces behind contemporary marketing practices data analytics, social media influence, emotional branding, and sustainability.

• Format: Paperback
• Language: English
• ISBN: 6208441889
• ISBN13: 9786208441883
• Release Date: April 2025
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"