PKG:CONTEMP MARKETING,9E+DYMCCD-ROM (9th Ed. Includes Cd-Rom) (Dryden Press Series in Marketing)

By David L. Kurtz and Louis E. Boone

Book Overview

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030242142
• ISBN13: 9780030242144
• Release Date: August 1997
• Publisher: South-Western College Pub
• Length: 742 Pages
• Weight: 4.52 lbs.
• Dimensions: 11.3" x 1.5" x 8.8"