Contemporary Marketing Mix for the Digital Era

By Nik Tehrani

Effective marketing is vital for the success of a product, service, or business. With the pervasive and ever-increasing use of the Internet by the target markets, marketers are required to include the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1438938756
• ISBN13: 9781438938752
• Release Date: December 2008
• Publisher: Authorhouse
• Length: 300 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"