Contemporary Issues in Strategic Management

by Luiz Moutinho and Paul Phillips

Book Overview

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary...

• Format: Paperback
• Language: English
• ISBN: 1138939641
• ISBN13: 9781138939646
• Release Date: March 2018
• Publisher: Routledge
• Length: 296 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.8" x 9.7"