Contemporary Issues in Marketing and Consumer Behaviour

By Pauline Maclaran, Elizabeth Parsons, Andreas Chatzidakis

Book Overview

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750687398
• ISBN13: 9780750687393
• Release Date: April 2009
• Publisher: Routledge
• Length: 232 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.5" x 0.5" x 7.5"