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Contemporary Issues in Luxury Brand Management 0367859300 Book Cover

Contemporary Issues in Luxury Brand Management

Edition Description

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation,...

Edition Details
Format:Paperback
Language:English
ISBN:0367859300
Format: Paperback
Condition:
$
62.99
Contemporary Issues in Luxury Brand Management 0367859289 Book Cover

Contemporary Issues in Luxury Brand Management

Edition Description

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation,...

Edition Details
Format:Hardcover
Language:English
ISBN:0367859289
Format: Hardcover
Condition:
$
233.99
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