Contemporary Issues in Digital Marketing

Book Overview

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

• Format: Hardcover
• Language: English
• ISBN: 0367555336
• ISBN13: 9780367555337
• Release Date: November 2021
• Publisher: Routledge
• Length: 188 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"