Contemporary Issues in Branding

Book Overview

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand's identity to their consumers and...

• Format: Paperback
• Language: English
• ISBN: 1138368547
• ISBN13: 9781138368545
• Release Date: December 2019
• Publisher: Routledge
• Length: 300 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.9" x 6.8" x 9.6"