Contemporary Euromarketing: Entry and Operational Decision Making

By Jorma Larimo

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789035405
• ISBN13: 9780789035400
• Release Date: April 2007
• Publisher: Routledge
• Length: 204 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.3" x 10.7"