Contemporary Electronic Marketing

Bys: Nwokah, N. Gladson and Gladson, Precious C.

"Contemporary Electronic Marketing: The Nigerian Experience" seeks to unravel the intricate tapestry of electronic marketing within the context of Nigeria's dynamic socio-economic and cultural milieu. As authors of this book, we have endeavored to provide a comprehensive exploration of the evolving digital marketing landscape in Nigeria, offering valuable insights, practical strategies, and thought-provoking analyses tailored to the specific needs and nuances of the Nigerian market.Our aim in crafting this book is to equip marketing professionals, business leaders, educators, students, and policymakers with a deep understanding of the electronic marketing terrain in Nigeria. By addressing key concepts, best practices, case studies, and regulatory considerations, we aspire to provide a holistic view of the opportunities and challenges inherent in leveraging digital channels to connect with Nigerian consumers and drive business growth.

• Format: Paperback
• Language: English
• ISBN: 6207456769
• ISBN13: 9786207456765
• Release Date: January 2024
• Publisher: LAP Lambert Academic Publishing
• Length: 224 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"