Contemporary Direct & Interactive Marketing

By Martin Baier and Lisa D. Spiller

Book Overview

Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135093163
• ISBN13: 9780135093160
• Release Date: January 2009
• Publisher: Pearson Custom Publishing
• Length: 504 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.3" x 0.8" x 7.6"