Contemporary Consumption Rituals: A Research Anthology

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.

• Format: Hardcover
• Language: English
• ISBN: 0805842047
• ISBN13: 9780805842043
• Release Date: October 2003
• Publisher: Psychology Press
• Length: 360 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"