Contagious: Why Things Catch on

By Jonah Berger

Book Overview

The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

• Format: Paperback
• Language: English
• ISBN: 1451686587
• ISBN13: 9781451686586
• Release Date: May 2016
• Publisher: Simon & Schuster
• Length: 256 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 5.4" x 8.3"