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Paperback Contagious: Why Things Catch on Book

ISBN: 1451686587

ISBN13: 9781451686586

Contagious: Why Things Catch on

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Format: Paperback

Condition: Very Good

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Book Overview

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?...

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