Consumption Values and Market Choices

by Barbara L. Gross, Bruce I. Newman, Jagdish N. Sheth

Book Overview

This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing...

• Format: Mass Market Paperback
• Language: English
• ISBN: 0538805633
• ISBN13: 9780538805636
• Release Date: January 1991
• Publisher: Thomson South-Western
• Length: 220 Pages
• Weight: 1.15 lbs.