Consumption Behaviour and Social Responsibility: A Consumer Research Approach

By Karnika Gupta

Chapter 1. Background and Thought.- Chapter 2. An Overview of Literature.- Chapter 3. Conceptual Framework and Research Model.- Chapter 4. Methodological Procedures and Techniques.- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions.- Chapter 6. Model Testing and Thoeory Testing.- Chapter 7. Segmentation of Consumers and Identification of Responsibles.- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments.- Chapter 9. Findings and Discussions.- Chapter 10. Implications and Directions.

• Format: Paperback
• Language: English
• ISBN: 9811530076
• ISBN13: 9789811530074
• Release Date: May 2021
• Publisher: Springer
• Length: 450 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"