Consumers' Responsiveness to Brand Partnerships

By Romani Jessica and Jessica Romani

During the last decades destination branding has achieved more and more attention from DMOs, which attempt to exploit the benefits deriving from the combination between a strong brand, a good... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639460588
• ISBN13: 9783639460582
• Release Date: November 2012
• Publisher: AV Akademikerverlag
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"