Consumers' Purchase Intentions and Their Behavior

By Vicki Morwitz

Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 160198880X
• ISBN13: 9781601988805
• Release Date: November 2014
• Publisher: Now Publishers
• Length: 62 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"