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Consumers and Services
By Mark Gabbott and Gillian Hogg
Edition Description
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches...
Edition Details
Format:Paperback
Language:English
ISBN:0471962694
Format: Paperback
Condition:
$
101.32
Consumers and Services
By Mark Gabbott and Gillian Hogg
Edition Description
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches...
Edition Details
Format:Hardcover
Language:English
ISBN:0471957976
Format: Hardcover
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