The Consumerist Manifesto: Advertising in Postmodern Times

By Martin P. Davidson

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.

• Format: Paperback
• Language: English
• ISBN: 0415046203
• ISBN13: 9780415046206
• Release Date: July 1992
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"