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Consumer Value: A Framework for Analysis and Re...
Edition Description
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation...
Edition Details
Format:Paperback
Language:English
ISBN:0415191939
Format: Paperback
Condition:
$
87.99
Consumer Value: A Framework for Analysis and Re...
Edition Description
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation...
Edition Details
Format:Hardcover
Language:English
ISBN:0415191920
Format: Hardcover
Condition:
$
305.00
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