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Consumer Value: A Framework for Analysis and Re...
Edition Description
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Edition Details
Format:Paperback
Language:English
ISBN:0415191939
Format: Paperback
Condition:
$
91.99
Consumer Value: A Framework for Analysis and Re...
Edition Description
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Edition Details
Format:Hardcover
Language:English
ISBN:0415191920
Format: Hardcover
Condition:
$
280.00
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