Consumer Value: A Framework for Analysis and Research

By Morris B. Holbrook

Book Overview

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

• Format: Paperback
• Language: English
• ISBN: 0415191939
• ISBN13: 9780415191937
• Release Date: March 1998
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"