I read this in 1997, but am just now realizing I never reviewed it. It is beyond my imagination that anyone would not be riveted by this book. It traces the 19th and early 20th cent. evolution of a number of holidays with churchly roots that were co-opted by Hallmark and the dept. stores, often with the zealous cooperation of hapless Christians. Schmidt can tell a story with balance, accuracy, humor, and action.
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