Consumer Research: Literatur Review, Statement Analysis and Focus Groups

By Miriam Mennen

Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes'

• Format: Paperback
• Language: English
• ISBN: 3640799208
• ISBN13: 9783640799206
• Release Date: January 2011
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"