Consumer Psychology: Theories & Applications

By Hazel H Huang

Book Overview

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

• Format: Paperback
• Language: English
• ISBN: 1473906989
• ISBN13: 9781473906983
• Release Date: May 2023
• Publisher: Sage Publications Ltd
• Length: 376 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"