Consumer Psychology: A Study Guide to Qualitative Research Methods

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Consumer Psychology: A Study Guide to Qualitati...

By Jessica B. Schwarzenbach, Paul M Hackett, Paul M.W. Hackett

Edition Description

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures...

Edition Details

Format:Paperback

Language:English

ISBN:3847407724

Format: Paperback

Condition:

37.72

Quantity:

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Consumer Psychology: A Study Guide to Qualitati...

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