Consumer Psychology: A Life Span Developmental Approach

By Brian M. Young

Book Overview

Chapter 1: Definitions and visions of consumption.- Chapter 2: Concepts and themes.- Chapter 3: How consumers' minds work: An introduction to the basics.- Chapter 4: How we process information: A look at embodied cognition and priming.- Chapter 5: One mind or two? An introduction to dual process theories.- Chapter 6: Development through the lifespan: Is it a viable approach?.- Chapter 7: Erikson's stages of life: Can we bridge the gap?.- Chapter 8: Childhood and younger children: The gaze from developmental psychology.- Chapter 9: The older child: Becoming a serious consumer.- Chapter 10: Children, ownership and possessions: The origins.- Chapter 11: Ownership and possessions: The adult perspective and into the future.- Chapter 12: And now the end is near... .

• Format: Paperback
• Language: English
• ISBN: 303008129X
• ISBN13: 9783030081294
• Release Date: January 2019
• Publisher: Palgrave MacMillan
• Length: 354 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"