Consumer Psychological Time

By Johnny Ch Lok and Johnny C.H. Lok

Time pressure consumption decisionmaking process characteristicsHow we can predict or know the consumer time pressure in whom decision making process? Will it bring advantages or disadvantages to influence the businessmens' benefits? I shall indicate some different consumption situations or environments to explain what will be impacted to sale number is increased or decreased to businesses when the consumer feel time pressure to avoid whom behavioral consumption to the product or the service.Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.This is online shopping's attractive strengths to the consumers when they need to spend long time to catch any kinds of transportation tools to visit the shop or when the consumer feels hurry to do other important matters, he/she can not allow himself/herself to spend long time to do his/her visiting the shop behavior. Moreover, another online shopping's advantage is that product popularity can be perceived by examining the information presended on websites. For example, research on onlin reviews confirms the review quantity presented with products become positively influences to consumers' purchase intention and it can persuade the online visitor can make decision to buy the product when he/she has enter the seller's online website to find the most suitable product to choose to buy more easily. Hence, it seems that it is more easy to persuade the online visitor to make final purchase decision more than visiting the shop, when the online visitor can attempt to do the click mouse behavior to enter the seller's online shop, such as website. Then, he/she will be influenced to view the seller's different kinds of colourful and attractive product pictures from the seller's wesite.

• Format: Paperback
• Language: English
• ISBN: 1678738301
• ISBN13: 9781678738303
• Release Date: January 1
• Publisher: Independently Published
• Length: 116 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"