Consumer preference for imported vs Indian electronic goods

Bys: S, Abhilash and R, Sivaramakrishnan

"Consumer Preference for Imported vs Indian Electronic Goods in Coimbatore" examines how customers in Coimbatore choose between foreign and Indian electronic brands, and what factors shape these choices. Studies on Indian consumers show that many buyers perceive imported electronic brands as superior in terms of quality, technology, performance, design, and status value, and are often willing to pay a higher price for reputed foreign brands. At the same time, growing support for local brands in India means Indian electronic products gain preference when they offer better value for money, acceptable quality, and reliable after-sales service.

• Format: Paperback
• Language: English
• ISBN: 6209793010
• ISBN13: 9786209793011
• Release Date: March 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"