Consumer Nationalism and Barr's Irn-Bru in Scotland

By David Leishman

Book Overview

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

• Format: Paperback
• Language: English
• ISBN: 3030533840
• ISBN13: 9783030533847
• Release Date: October 2021
• Publisher: Palgrave MacMillan
• Length: 264 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"