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Paperback Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace Book

ISBN: 1498592236

ISBN13: 9781498592239

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace

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Format: Paperback

Condition: New

$54.68
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Book Overview

This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

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