Consumer Financial Behavior

by W Fred Van Raaij

Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric. By analyzing financial behavioral acts and skills, and the economic, sociological, and psychological variables that may influence them, the author focuses on the determinants and consequences of spending, saving, borrowing,...

• Format: Paperback
• Language: English
• ISBN: 1601988648
• ISBN13: 9781601988645
• Release Date: November 2014
• Publisher: Now Publishers
• Length: 138 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"