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Consumer-Driven Demand and Operations Managemen...
To compete in today's volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As an - fective mechanism to segment a market comprising...
Consumer-Driven Demand and Operations Managemen...
Part I-Rational consumer behavior: endogenous decision making mechanisms.- Cheap talk in operations: role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models...
Consumer-Driven Demand and Operations Managemen...
To compete in today's volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts. As an - fective mechanism to segment a market comprising...
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