The First Edition of this contemporary classic can claim to have put ′consumer culture′ on the map, certainly in relation to postmodernism. This expanded new edition includes: A fully revised preface that explores the developments in consumer culture since the first edition. Among the most noteworthy areas discussed are the effect of global warming on consumption, the rise of the new rich, changes in the North/South divide and the new diversity of consumer culture. A major new chapter on ′Modernity and the Cultural Question′ An update on postmodernism and the development of contemporary theory after postmodernism. An account of multiple and alternative modernities. The challenges of consumer culture in Japan and China. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.
For the last edition, Prof. Featherstone added a new preface and a new last chapter. These new additions are quite strong and make the book updated for current debates. One will not find fancy theoretical concepts to focus on but the author emphatically points out a sociological understanding of postmodernism. In that sense, it works. The reader is urged to think about the sociological validity of postmodern theories. Since most of the chapters were written at least 15 years ago, the literature seems to be old but the discussion is still up to date and as i said in the beginning the author informs us about the recent literature on the field in his additions for the last edition...
Just because you're not an academic doesn't mean your dumb!
Published by Thriftbooks.com User , 22 years ago
Well written. Written by an academic but not necessarily only for academics. Worth the effort.
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