Consumer Buying Behaviour: A Modelling Approach

By Sadia Samar Ali

Based on comprehensive research, this book focuses on purchase incidence models of consumer buying behavior, which provide answers to the questions 'when' and 'how much to purchase'. It discusses... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 813223734X
• ISBN13: 9788132237341
• Release Date: August 2021
• Publisher: Springer