Consumer Behaviour

By Jim Blythe and Zubin Sethna

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1473919134
• ISBN13: 9781473919136
• Release Date: November 2016
• Publisher: Sage Publications Ltd
• Length: 528 Pages
• Weight: 2.42 lbs.
• Dimensions: 1.0" x 7.4" x 9.5"