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Consumer Behaviour 8196063415 Book Cover

Consumer Behaviour

Edition Description

Consumer behaviour is the study of how individuals make decisions about what they need and want, and how they go about obtaining those things. It is a field of study that encompasses both psychological and sociological factors that influence the way people shop, purchase, and...

Edition Details
Format:Paperback
Language:English
ISBN:8196063415
Format: Paperback
Condition:
$
16.69
50 Available
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