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Consumer Behaviour: Understanding Consumers in a Digital Landscape
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Consumer Behaviour: Understanding Consumers in ... 1398618616 Book Cover

Consumer Behaviour: Understanding Consumers in ...

Edition Description

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.

Consumer Behaviour combines theoretical underpinnings with real-world practice...

Edition Details
Format:Paperback
Language:English
ISBN:1398618616
Format: Paperback
Condition:
$
59.00
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