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Consumer Behaviour: Understanding Consumers in a Digital Landscape
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Consumer Behaviour: Understanding Consumers in ... 1398618640 Book Cover

Consumer Behaviour: Understanding Consumers in ...

Edition Description

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.

Consumer Behaviour combines theoretical underpinnings with real-world practice...

Edition Details
Format:Hardcover
Language:English
ISBN:1398618640
Format: Hardcover
Condition:
$
200.83
Save $3.17!
List Price: $204.00
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