Consumer Behavior: Perspectives, Findings and Explanations

by John O'Shaughnessy

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1137003766
• ISBN13: 9781137003768
• Release Date: December 2012
• Publisher: Red Globe Press
• Length: 536 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"