Consumer Behaviour In Rural Market: A Study Of Durables

By Bikramjit Singh Hundal

Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659361550
• ISBN13: 9783659361555
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"