Consumer Behaviour: Applications in Marketing

By Marc Vanhuele, Malcolm Wright, Robert East

Book Overview

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412934311
• ISBN13: 9781412934312
• Release Date: June 2008
• Publisher: SAGE Publications Ltd
• Length: 344 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.3" x 1.0" x 6.8"