Consumer Behaviour: Applications in Marketing

By Marc Vanhuele, Malcolm Wright, Robert East, et al.

Book Overview

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412934311
• ISBN13: 9781412934312
• Release Date: June 2008
• Publisher: SAGE Publications Ltd
• Length: 344 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.3" x 1.0" x 6.8"